We create tools that elevate brands and daily experiences, united by a love for good design.

The Workbook

In today’s visual world, we believe that understanding design and visual communication should be a part of everyday life—a Common Practice. The CP Brand Workbook is a practical guide to elevate your brand through strategy, visuals, and brand knowledge.

Let's Practice

This Month in Practice

[SIGHT] Suupaa’s entire creative direction and attention to detail

[TASTE] Ceremonial Matcha: via AM Matcha

[SCENT] The fresh air of Victorian High Country

[FEELING] A place to practice

[SOUND] Water flowing over pebbles: via Provider Store