A wooden desk with a spiral notebook titled 'Common Practice' resting on it, and a black chair with a wooden armrest partially visible underneath.

We create tools to elevate brands and everyday creativity, united by a love for good design.

The CP Brand Workbook is a practical guide for creative business owners who want to elevate their brand with clarity and confidence.

Let’s uncover your brand

New Arrival

The Brand Workbook

[Tool 1]

Whether you’re rebranding, refining, or just getting started, this is your practical guide to creating an elevated brand.

Shop Now

Limited Stock

A spiral-bound notebook titled 'The Brand Workbook' resting on top of a closed, white binder on a wooden surface.

The Brand Workbook

$70 AUD

Thoughtful design and creativity made a Common Practice.

In a visual world, we believe understanding design and visual communication should be part of the everyday – a Common Practice. Our purpose is to integrate thoughtful design knowledge and practical tools into your daily life, helping you elevate both your brand and your everyday creativity.

Learn more

A woman sitting at a wooden coffee table with a dog lying next to her on a rug in a bright living room with large floor-to-ceiling windows, a cream sofa, bookshelf, and a garden outside.

This Month in Practice

A woman with shoulder-length dark hair talking on a cell phone, holding it to her ear with her right hand, which has a keychain with a cat photo, a slice of lotus root, a black feather, and white beads hanging from it. 
[SIGHT] Suupaa’s entire creative direction and attention to detail
A ceramic bowl containing green matcha tea, with a bamboo whisk resting inside, placed on a white cloth surface. 
[TASTE] Ceremonial Matcha: via AM Matcha
Hilly landscape with rocky terrain, sparse trees, and distant mountain ranges under cloudy sky. 
[SCENT] The fresh air of Victorian High Country
Person lying on a windowsill with a book in hand, window open, on a blue building exterior. 
[FEELING] A place to practice
A white outdoor lounge chair with wooden arms and a metal frame, placed in a shallow creek with pebbles on the creek bed. 
[SOUND] Water flowing over pebbles: via Provider Store